Last Updated: 03/21/2026

GTR Home Solutions ("we," "us," or "our") operates the website www.gtrhomesolutions.com and runs advertising campaigns on platforms including Facebook. This Privacy Policy describes how GTR Home Solutions collects, uses, and discloses information when you interact with us, our website, and our advertising.

We respect your privacy and are committed to protecting any personal information you share with us.

1. Information We Collect

We collect information from you when you interact with GTR Home Solutions, specifically when you submit inquiries through our contact forms or when you interact with our advertising on Facebook.

a. Personal Information You Provide (Active Collection)

When you fill out a "Lead Form" on Facebook or a "Contact Us" form on our website, you are providing us with information that can personally identify you. This may include:

• Name
• Email address
• Phone number
• Service address/property address
• Any details about the specific services you are requesting (e.g., roof cleaning, pressure washing).

b. Automated Information Collection (Passive Collection)

When you visit our website, certain information is automatically collected, which may include your IP address, browser type, device details, and which pages you view. This is done via cookies or tracking technologies. (See Section 3 for our Cookie and Pixel use).

2. How We Use Your Information

The primary reason GTR Home Solutions collects your data is to provide the excellent customer service we are known for. We use the information you provide for the following purposes:

• To respond to your quote requests and service inquiries.
• To communicate with you (e.g., calling or texting you to schedule a service).
• To create, manage, and optimize our marketing and advertising campaigns on Facebook.
• To analyze our marketing data and improve our customer service.
• To maintain our business records.

3. Compliance with Facebook Advertising Policies

GTR Home Solutions strictly adheres to the Meta (Facebook) Data Use Policy for advertisers.

a. Facebook Lead Forms

When you submit your contact details via a Facebook Lead Form (the "ad format" where your information pre-fills), you understand that your information is collected by GTR Home Solutions. GTR Home Solutions is the sole data controller of this submitted data. This data will only be used to contact you regarding your request for a quote or service and will not be sold to third parties.

b. Facebook Pixel and Conversion Tracking

We may use the Facebook Pixel on our website. This technology allows us to measure the effectiveness of our Facebook Ads by understanding the actions visitors take on our site. This helps us optimize our ad spend and provide you with more relevant offers. This pixel collects anonymized data about your browsing behavior on our site, which is aggregated.

c. Audience Targeting

We may use the contact information you provide (specifically email and phone numbers) to create "Custom Audiences" on Facebook. This allows us to serve relevant follow-up ads to individuals who have previously interacted with our business. This matching process is done using hashed data and does not disclose your specific data to Facebook.

4. How We Share Your Information

GTR Home Solutions WILL NEVER SELL, rent, or trade your personal information to outside third parties. We only share your information in limited circumstances, such as:

• Service Providers: We may share data with trusted third-party service providers who assist us in operating our business (e.g., our Customer Relationship Management (CRM) system, email providers, or payment processors), but only as necessary for them to provide that specific service to us. These providers are bound by strict confidentiality agreements.
• Legal Compliance: We may disclose your information if required to do so by law (e.g., a subpoena) or if we believe such action is necessary to protect the safety or rights of GTR Home Solutions, our customers, or the public.

5. Cookies and Tracking Technologies

Like most websites, GTR Home Solutions uses "cookies" (small text files) and similar tracking technologies to enhance your experience, analyze site usage, and support our marketing efforts (like the Facebook Pixel mentioned above).

• Your Choice: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.
• Opting Out of Tracking: You can learn how to opt-out of ad tracking through services like the Digital Advertising Alliance (www.aboutads.info/choices) or through your specific device settings (e.g., "Limit Ad Tracking" on iOS or "Opt-out of Ads Personalization" on Android).

6. Security

GTR Home Solutions takes reasonable, standard security measures to protect your personal information against unauthorized access, loss, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

7. Your Data Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Request a copy of the personal data we hold about you.
• Request that we correct any inaccuracies in your personal data.
• Request that we delete your personal data (the "right to be forgotten").
• Withdraw your consent to our use of your personal data.

If you wish to exercise any of these rights, please contact us using the information in Section 9.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top.

9. Contact GTR Home Solutions

If you have any questions or concerns about this Privacy Policy, your data rights, or how GTR Home Solutions handles your information, please contact us at:

GTR Home Solutions‍

roger@gtrpressurewashing.com

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